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Tuesday, November 26, 2019
Quotations from President Abraham Lincoln
Quotations from President Abraham Lincoln Abraham Lincoln served as Americas 16th President of the United States, during the American Civil War. He wasà assassinated soon after beginning his second term as president. Following are quotes from the man many believe to be the most significant president.à On Patriotism and Politics With malice toward none, with charity for all, with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nations wounds, to care for him who shall have borne the battle, and for his widow and his orphan - to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations. Said during the Second Inaugural Addressà given onà Saturday, March 4, 1865. What is conservatism? Is it not adherence to the old and tried, against the new and untried? Stated during the Cooper Union Speech made on February 27, 1860.à A house divided against itself cannot stand. I believe this government cannot endure permanently half slave and half free. I do not expect the Union to be dissolved - I do not expect the house to fall - but I do expect it will cease to be divided. It will become all oneà thing,à or all the other. Stated in the House Divided speech delivered at the Republican State Convention on June 16,à 1858à in Springfield, Illinois.à On Slavery and Racial Equality If slavery is not wrong, nothing is wrong. Stated in a letter to A. G. Hodges written on April, 4, 1864.à [A]mong free men, there can be no successful appeal from the ballot to the bullet; and that they who take such appeal are sure to lose their cause, and pay the cost. Written in a letter to James C. Conkling. This was to be read to individuals who attended a rally on September 3, 1863.à As a nation, we began by declaring that all men are created equal. We now practically read it, All men are created equal, except Negroes. When the Know-Nothings get control, it will read, All men are created equal except Negroes, and foreigners, and Catholics. When it comes to this I should prefer emigrating to some other country where they make no pretense of loving liberty - to Russia, for instance, where despotism can be taken pure, without the base alloy of hypocrisy. Written in a letter to Joshua Speed on August 24, 1855. Speed and Lincoln had been friends since the 1830s.à On Honesty Truth is generally the best vindication against slander. Statedà in a letter to the Secretary of War Edwin Stanton on July 18, 1864. It is true that you may fool all of the people some of the time; you can even fool some of the people all theà time; butà you cant fool all of the people all the time. Attributed to Abraham Lincoln. However, there is some question about this.à On Learning [B]ooks serve to show a man that those original thoughts of his arent very new, after all. Recalled by J. E. Gallaher in his book about Lincoln called Best Lincoln Stories: Tersely Toldà published in 1898.
Friday, November 22, 2019
Why September is Atlantic Hurricane Season
Why September is Atlantic Hurricane Season The Atlantic hurricane season begins on June 1, but an equally importantà date to mark on your calendar is September 1- the start of the most active month for hurricane activity. Since official record keeping ofà hurricanes began in 1950, over 60% of all Atlantic named storms have developed in the months of August or September. What is it about late August and September that produces aà flurry of tropical cyclones within the Atlantic Ocean? Generation of Storm Seedlings One of the reasons why cyclone activity climbs is the hyperactive African Easterly Jet (AEJ). The AEJ is an east-to-west oriented wind, much like the jet stream that flows across the US. As you may remember, temperature contrasts drive weather, including the flow of wind. The AEJ flows across Africa into the tropical Atlantic Ocean, thanks to the contrast in temperature between the dry, hot air over the Sahara Desert and the cooler, humid air over the forested areas of central Africa and the Gulf of Guinea. Since the flow near the AEJ goes faster than that further away in the surrounding air, what happens is that eddies begin to develop due to these differencesà in speed. When this happens, you get whats called a tropical wave- an unstableà kink or wave inà the main flow pattern that is visible on satellite as clusters of thunderstorms. By providing the initial energy and spin needed for a hurricane to develop, tropical waves act like seedlings of tropical cyclones. The more seedlings the AEJ generates, the more chances there are for tropical cyclone development. Sea Temperatures Still in Summer Modeà Of course, having a storm seedlingà is only half of the recipe. A wave wont automatically growà into a tropical storm orà hurricane, unless several of theà atmospheres other conditions, includingà sea surface temperatures (SSTs),à are favorable. While temperatures may be cooling off for us land-dwellers as fall begins, SSTs in the tropics are just reaching their peak. Because water has a higher heat capacity than land, it heats more slowly, which means the waters that have spent all summer absorbing the suns warmth are just reaching their maximum warmth at summers end. Sea surface temperatures must be 82à °F or warmer for a tropical cyclone to form and thrive, and in September, temperatures across the tropical Atlantic average 86à °F, nearly 5 degrees warmer than this threshold. Seasonal Peakà When you look at hurricane climatology, youll see a sharp increase in the number of named storms forming betweenà late August into September. This increase typically continues until September 10-11, which is thought of as the seasons peak. Peak doesnt necessarilyà meanà multiple storms will form at onceà or be active across the Atlantic on this particular date, it simply highlights when the bulk of named storms will have occurred by.à After this peak date, storm activity typically declines gently, with another five named storms, three hurricanes, and one major hurricaneà occurring on average by the seasons November 30 end. Most Atlanticà Hurricanes at Once Although the word peak doesnt necessarily point to when the greatest number of cyclones will happen at once, there are several occasions when it did. The record for most hurricanes to ever occur at the same time in the Atlantic basin occurred in September 1998, when as many as four hurricanes- Georges, Ivan, Jeanne, and Karl- simultaneously spun across the Atlantic. As for the most tropical cyclones (storms and hurricanes) to ever exist at one time, a maximum of fiveà occurred on September 10-12, 1971. Peak Locationsà Cyclone activity not only heats up in September but the activity in places where you can expect cyclones to spin up increases, as well. In late summer and early fall, theres generally an increased chance that storms will develop in the Caribbean Sea, along the Eastern Atlantic Seaboard, and in the Gulf of Mexico. By November, cold fronts and increasing wind shear- two disrupters to tropical development- penetrate into the Gulf of Mexico, Atlantic, and sometimes into the western Caribbean Sea as well, which spells the end of the peak August-October period.
Why September is Atlantic Hurricane Season
Why September is Atlantic Hurricane Season The Atlantic hurricane season begins on June 1, but an equally importantà date to mark on your calendar is September 1- the start of the most active month for hurricane activity. Since official record keeping ofà hurricanes began in 1950, over 60% of all Atlantic named storms have developed in the months of August or September. What is it about late August and September that produces aà flurry of tropical cyclones within the Atlantic Ocean? Generation of Storm Seedlings One of the reasons why cyclone activity climbs is the hyperactive African Easterly Jet (AEJ). The AEJ is an east-to-west oriented wind, much like the jet stream that flows across the US. As you may remember, temperature contrasts drive weather, including the flow of wind. The AEJ flows across Africa into the tropical Atlantic Ocean, thanks to the contrast in temperature between the dry, hot air over the Sahara Desert and the cooler, humid air over the forested areas of central Africa and the Gulf of Guinea. Since the flow near the AEJ goes faster than that further away in the surrounding air, what happens is that eddies begin to develop due to these differencesà in speed. When this happens, you get whats called a tropical wave- an unstableà kink or wave inà the main flow pattern that is visible on satellite as clusters of thunderstorms. By providing the initial energy and spin needed for a hurricane to develop, tropical waves act like seedlings of tropical cyclones. The more seedlings the AEJ generates, the more chances there are for tropical cyclone development. Sea Temperatures Still in Summer Modeà Of course, having a storm seedlingà is only half of the recipe. A wave wont automatically growà into a tropical storm orà hurricane, unless several of theà atmospheres other conditions, includingà sea surface temperatures (SSTs),à are favorable. While temperatures may be cooling off for us land-dwellers as fall begins, SSTs in the tropics are just reaching their peak. Because water has a higher heat capacity than land, it heats more slowly, which means the waters that have spent all summer absorbing the suns warmth are just reaching their maximum warmth at summers end. Sea surface temperatures must be 82à °F or warmer for a tropical cyclone to form and thrive, and in September, temperatures across the tropical Atlantic average 86à °F, nearly 5 degrees warmer than this threshold. Seasonal Peakà When you look at hurricane climatology, youll see a sharp increase in the number of named storms forming betweenà late August into September. This increase typically continues until September 10-11, which is thought of as the seasons peak. Peak doesnt necessarilyà meanà multiple storms will form at onceà or be active across the Atlantic on this particular date, it simply highlights when the bulk of named storms will have occurred by.à After this peak date, storm activity typically declines gently, with another five named storms, three hurricanes, and one major hurricaneà occurring on average by the seasons November 30 end. Most Atlanticà Hurricanes at Once Although the word peak doesnt necessarily point to when the greatest number of cyclones will happen at once, there are several occasions when it did. The record for most hurricanes to ever occur at the same time in the Atlantic basin occurred in September 1998, when as many as four hurricanes- Georges, Ivan, Jeanne, and Karl- simultaneously spun across the Atlantic. As for the most tropical cyclones (storms and hurricanes) to ever exist at one time, a maximum of fiveà occurred on September 10-12, 1971. Peak Locationsà Cyclone activity not only heats up in September but the activity in places where you can expect cyclones to spin up increases, as well. In late summer and early fall, theres generally an increased chance that storms will develop in the Caribbean Sea, along the Eastern Atlantic Seaboard, and in the Gulf of Mexico. By November, cold fronts and increasing wind shear- two disrupters to tropical development- penetrate into the Gulf of Mexico, Atlantic, and sometimes into the western Caribbean Sea as well, which spells the end of the peak August-October period.
Thursday, November 21, 2019
Business extra credit questions Essay Example | Topics and Well Written Essays - 1250 words
Business extra credit questions - Essay Example Therefore, the salesperson at Outdoor Outfitters should have been aware that Neal was 12 years old, and as such could not participate in any formal decision-making. The purchaser of the pair of the ski was negligent. Even after being reminded to practice before purchasing his equipment, he proceeded against the salespersonââ¬â¢s advice. If only had he listened to the advice given to him by the sellerââ¬â¢s agent, then he would not have suffered those injuries as a result of the accident. Moreover, if he had practiced before purchasing the pair of ski, then he would not have had the accident to begin with. Every retailer has an obligation to ensure that their consumers are protected. Protection involves giving information relating to a product. Additionally, the seller should ensure that the person to whom the products is being sold is in a position to make wise decisions relating to the use of the product. Therefore, every seller has a duty of care to ensure consumer protection. Though the salesperson informed the 12-year-old that he had to practice first before using the pair of ski, he had a duty of ensuring that Neal did not gain access to the equipment. As such, he could have demanded that the child return with an older person with whom he could engage in a contract. However, he did not do this, and he proceeded to sell the pair of the ski to the minor. In every business transaction, there is always an invitation to trade. This involves the seller inviting the potential buyers to come to the table so as to negotiate the sale of a particular instrument. However, this does not entail that the potential buyer has an obligation to purchase the item in question. The buyer usually has two options in this scenario; either, to accept the offer or reject it. In signing a contract, both parties involved should be in their right state of mind. This involves ensuring that the parties meet the age
Tuesday, November 19, 2019
Bottled Water challenge Essay Example | Topics and Well Written Essays - 1250 words
Bottled Water challenge - Essay Example Compared to the traditional tap water, the cost of bottled water has remained relatively high and this has affected its acceptance in different parts of the society. The high cost of bottled water has been significantly felt by members of the low social class in the society whose income cannot enable them to use this category of water. Producers of bottled water have been accused of being at the forefront of environmental pollution and the entire supply chain of this commodity has been involved. First, bottled waters are packed in plastic bottles that are produced from polyethylene terephthalate polymer (Yaqub, Hamid, Haseeb, Akhtar & Akram, 2014). This toxic chemical is derived from the end phase of petroleum refining and has massive implications to the environment. In order to sustain the demand for bottled water, the plastic packaging bottles must be produced in enough quantities. This involves the involvement of big petrochemical companies such as ExxonMobil and BP whose activities have affected the environment is significant ways (Huerta-Saenz, Irigoyen, Benavides & Mendoza, 2012). Apart from the raw materials, the process of producing the bottles also require large amount of energy according to reports from the pacific institute. To package over 31 billion litres of bottled water demanded in the United States per year, a total of 17 million barrels of oil will be used and this will increase the level of greenhouse gas emission to the atmosphere. As compared to tap water that is transported through pipes sank underground, the transportation of bottled water require heavy vehicles, container ships and trucks. These not only consume significant volume of oil but also release gallons of exhaust gases into the atmosphere. Bottled water that is transported to other continents therefore affects the aquatic ecosystem and leads to an increase in marine deaths due to increase in pollution. Plastic bottles are non-biodegradable and thus affect the
Sunday, November 17, 2019
How to analyze an ad Essay Example for Free
How to analyze an ad Essay Analysis of how a particular advertisement attempts to appeal to consumers By giving form to audience motives and desires, advertisers have the best chance of arresting attention and affecting communication. This is an analysis of the lift advertisement for Maxwell House Coffee created by the design agency Ogilvy Beijing of China. When the doors opened, sleepy people in an office building were shocked awake, providing a tongue-in-cheek metaphor for the effects of drinking a cup of Maxwell House Coffee. The marketplace has grown increasingly congested in a frenzied competition for the consumerââ¬â¢s attention. Within this context advertisers believe that in order to get consumers to buy their product ads need to have two orders of content: an appeal to deep seated emotions and information on the product. A sales pitch is used to attract attention and effectively convey the virtues of the product on offer. Elements of good layout are necessary to control the message. Emotional appeals seem to fall into several distinguishable categories. Every ad uses a variation of these appeals: the need for sex, affiliation, guidance, prominence, attention, autonomy, or the need to nurture, aggress, achieve, dominate, escape, or to feel safe. This ad totally circumvents all conscious reaction when the lift doors open to reveal a gaping hole. The illogical link between a gaping hole in the floor and a cup of Maxwell House Coffee is embedded in the metaphor: a better way to wake up. The link is forged pre-logically in the mind of the person who steps into that lift. Ones primal instinct is to protect oneself from falling. This is so deep-seated and spontaneous that the advertiser leaves no other option for the onlooker. This ad relies on aesthetic sensation for its appeal which, needless to say, has been executed with perfection. Nothing in this layout could be added or left out. Apart from the initial ââ¬Å"shockâ⬠the onlooker has to admire the optical illusion and the cleverness of its presentation. The impact of this ad on all of oneââ¬â¢s senses is undeniably large. Other appeals that are present in a lesser and overlapping degree are a need to nurture; a need for guidance; a need to escape; a need to feel safe; and a need for curiosity. Stylistic features are not appeals in themselves but influence the way the basic appeal is presented. This ad could be classified as avant garde. This ad is innovative, experimental and unconventional. The most striking element of the ad is the floor graphic which instantaneously grabs ones attention and penetrates the mind so profoundly, youââ¬â¢ll never forget the experience. The viewing angle on this ad relies on the premise that people instinctively look down when entering a lift, not only to look where they are stepping, but to avoid eye-contact with strangers. When they do look up, they look straight into the solution: a cup of steaming hot Maxwell House Coffee to ââ¬Å"wake upâ⬠. Targeted customers: sleepy office workers. All the elements of the ad come together in a single appeal: drink Maxwell House Coffee to wake up. The vast majority of ads employ a common set of textual features: headlines, body copy, and slogans. Copywriting has a function: to sell the product. This ad epitomizes the words ââ¬Å"art in pursuit of a business goalâ⬠. The floor graphics replace the need for a headline. The body is presented in a most refreshing way (no pun intended) and consists only of two words embedded in the steam to further engage ones imagination of the aroma of freshly brewed coffee. Body copy follows a picture and caption style. The traditional need for a slogan is sufficed by the placement of the logo of the product on the coffee cup. The elements of the layout of this ad totally control the way the message is received. The message is delivered in a uniquely creative and totally unexpected way. There is no competitive ââ¬Å"noiseâ⬠as the presence of the ad takes up the whole space within the lift. All layout elements have been used to maximum effect: attention, balance, proportion, movement, unity, clarity, simplicity and emphasis. Balance is achieved by proper weight distribution. In this ad the weight is on the floor. Oneââ¬â¢s knowledge of the effects of gravity plays a subconscious role. The tonal quality of the floor graphic and its fear inspiring content visually pulls one ââ¬Å"to the centre of the earth and back againâ⬠. The poster is optically centered so the reader cannot miss the ââ¬Å"sales pitchâ⬠and the artistic composition is nothing short of excellent ââ¬â the floor graphics, the bare lift, the metallic surface of the lift walls and the design and placement of the single poster. In a highly original way forceful emotions are brought forth in an experience of uncontrollable surprise. The presentation of the information in the poster is reserved, dignified, formal, clean, uncluttered. Oneââ¬â¢s emotions guide the consumer through the ad, from beginning to the end. Directional impetus favors the elements to be stressed. The onlooker has nowhere to go. The recipient is taken ââ¬Å"insideâ⬠the advertisement. Inside the lift, there is nothing to compete with it. The layout is unified by the confines of the lift, the muted colors of the walls, and the complementary colors in the poster. The inside of the lift determines the parameters of the ad space. This is a classic use of ââ¬Å"white spaceâ⬠where the advertiser cleverly employs the barest necessities in such a profound way that this ad and the product it offers become unforgettable. The two important elements of shock (floor graphic) and solution (poster) are uniquely and very cleverly tied together. The message is clear and simple. Wake up with Maxwell House Coffee. Emphasis is achieved through the dominant element, the floor graphic which contrast sharply in size, placement and most of all its the impact to that of the poster which is strategically placed in the optical centre of the lift wall, directly opposite the doors (shock versus solution). Perfect. Does this ad effectively appeal to its target market? Yes, profoundly. And here is why: The chief element of this ad is the clever use of graphics to depict a gaping hole in floor of the lift. The product information is minimal as it needs no elaboration. The logo and a cup of coffee are all that is required. The rest is dependent upon the recipientââ¬â¢s own experience and feelings towards the product. The target market is well defined. The communication between the producer and the consumer is crystal clear and totally unambiguous: This product is experienced to be genuinely gratifying to the prospective consumer and a even non-coffee drinker will enjoy the emotional ââ¬Å"rideâ⬠offered by the advertiser. Here both ends of the communication channel have been abundantly rewarded. The ad is clever, innovative, refreshing and directed at one appeal: drink Maxwell House Coffee. This won an international award for ââ¬Å"Best use of Ambient Media: Large Scaleâ⬠in 2008.
Thursday, November 14, 2019
Comparison of an Industry :: essays research papers
With the Internet fast becoming the platform of the day for conducting commercial activities and business transactions, it is important for companies to take advantage of information communication technologies, electronic commerce, mobile computing, and software agents. Internet technologies bring about opportunities for automating customer transactions, internal business processes, as well as business collaborations with associate companies or alliance members for both B2C and B2B e-commerce activities. Electronic commerce, simply put, is the exchange of money for goods and services via electronic means. In other words, electronic commerce is when a consumer purchases something off of the Internet. Electronic commerce is often referred to as e-commerce, or e-business which is a subset of e-commerce. E-business can be anything from purchasing a toaster from a department store online to checking your bank statement online. All are examples of the many aspects of e-business. In today's business world, e-business activities of various types contribute significantly to the efficiency of business processes, and to the recognition of products and services. The Internet plays a very important role in this process, as it offers numerous possibilities for communication with customers and performance of business activities. No wonder it has become a tool used daily by suppliers of products and services, as well as their users. For example a growing number of companies in the travel industry make use of the Internet platform as virtual shops for marketing and selling travel products and services. Web travel sales has almost doubled annually for the past three years. In 2003, Internet online sales reached 10% of the total bookings and business transactions of the travel industry, including the airlines, hotels, and car rental companies. The followings are indications of the current trends, activities and features: 1. Many hotels have set up their own Web sites to market and sell their hotel rooms (e.g. Holiday Inn, Sheraton Hotels, and the Marriott chain). Most sites allow visitors to check rates and availability, make reservations, and receive a confirmation number within a minute or so of the reservation request. 2. Airlines are selling tickets via their Internet portal at reduced prices. 3. Car rental companies do not hesitate in putting up Web sites to handle reservations (e.g. Hertz, Avis). 4. Travel companies compete with one another and various Internet travel portals by offering their own Internet e-shops that market their travel packages as well as provide reservation services for airfares, lodgings, and various travel products.
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